When it comes to posting content on video, YouTube is the last resort.
In fact, at this point, YouTube is almost like an online video.
YouTube has more than 1.9 billion active users and they watch a billion hours of video every day. To put it bluntly, that is more than 114,000 years of video being eaten EVERY DAY.
YouTube's top content creators can make hundreds - if not thousands - of dollars a day. But the irony is that success and monetization on YouTube have nothing to do with video making.
So how do you succeed on YouTube?
Today I'm going to share with you some tips from some of the top YouTubers that show you exactly what you should (and shouldn't) do for YouTube content.
And, best of all, I will share a FREE template to help you make YouTube videos faster!
In a few simple steps (with this awesome template), you'll be creating content right away!
Let's Start!
Make your own YouTube video today!
Here's everything, step by step, you need to make an effective YouTube video:
Step 1. Create a YouTube video strategy
Step 2. Make sure your video is available on YouTube
Step 3. Get YouTube ideas and topics
Step 4. Understand the YouTube tool for beginners
Step 5. Read the first YouTube video to make
Step 6. Set up your video recording
Step 7. Record your desktop
Step 8. Edit your video
Step 9. Upload your video to YouTube
Step 10. Prepare your YouTube video
Step 1. Create a YouTube video strategy
Choose the right topic (for the right audience)
Want to know the best-kept secret about success on YouTube (or other content platform)?
There is very little for you as a creator.
You can be kind, funny and smart - but if you don't donate, your videos are useless.
It is not for you or for you. If you appear on YouTube wanting to get something out of it, you probably won't be very successful.
You need to focus on your audience. Not you.
Find your ideal YouTube audience
Before you can start working on your original script or bulletin board, you must answer this question:
“Who is your audience?”
Knowing your audience will guide almost every decision you make with your video.
Knowing general information is helpful, but think about your specific audience.
What are their problems?
What do they need to know?
What will they learn from your video?
How does your video benefit them?
If you can't answer these basic questions you need to dig deeper. The answers to these questions will guide you as you edit and construct your video.
Take Experts
As you begin to look at what your audience wants and needs, there are things you can do to help you reduce your focus.
Here are some tips from YouTube professionals who have learned (from work and work) what you need to define your audience.
YouTube Marketing Coordinator Owen Video says, "The first thing we do is use our clients with a list of questions that help them find great topics that audiences might be interested in."
Jeremy Vest, vidIQ Marketing Director, suggests that listening is important because "if you don't listen to your audience ... you won't work very well for them." However, it is not all about wanting what the viewer wants.
Once you have an idea for your audience, you need to create content that is similar to what it is. It does not matter if your video does not work for other groups or other personas.
When you start you want your audience to be as specific as possible.
Niche is good. Broad is bad.
Focus on your content to help the viewer achieve his or her goals. When you sell software, you need to make sure that your video helps the viewer to learn exactly what they need to be successful.
Fernando Silva, Wistaa Account Manager, emphasizes this need and suggests that we should "[get] an idea of what your audience likes and what they want to keep watching or maybe don't like. It helps you create better content in the future."
If you work hard to understand your audience but are not sure what you should do for them, Tyler Lessard, Vidyard's Vice President of Marketing, emphasizes that you should, “focus more on content quality and how to deliver. Making sure it fits your audience, and I think that’s an easy way to start. "
Throw perfection out the window
Just get started.
That's really easy.
I know it can be tempting to watch YouTubers with a big name and think you have to make such videos and engage with a large audience at the same time, but all those thoughts can be crippling.
“I personally believe that we are all in the same plane, whether you are a business or an individual creator. Because we all start somewhere… ”
Amy Landino, founder of Aftermarq, and Best-Selling author of Vlog Like a Boss.
Too many people worry about perfecting things from the start. We disable it to create anything or remove our content because we are too concerned about having all the right equipment, or if every part is complete.
What should you do if you find yourself holding on to perfection?
Start by asking yourself a few questions:
Would my audience not fully understand the purpose of the video if these changes were not made?
Will the video, as it were, accomplish your purpose?
Does the video contain something inappropriate that could seriously affect the viewer?
What’s the worst thing that will happen if the current version is released as it is?
Can the time that can be spent to continue planning be better spent on another project?
Once you have answered these questions, give yourself permission to move on. If you focus too much on creating the perfect video you will limit yourself over time.
Step 2. Make sure your video is available on YouTube
Video cannot be successful if no one sees it! You should consider Search Engine Optimization (SEO) when you first create your video.
There is a lot you can read and discover, but most of all you want to get your content accessible to search engines.
Two important ways to rate your YouTube videos:
Create user-friendly content
Create content that is relevant to search engines
At the end of the day, you want your content to be available. SEO can be a very complex task, but you don't have to do it all at once. The creators we spoke to made a few simple suggestions.
Andrew Kan, of TubeBuddy, recommends that you make content focused on a specific topic and niches, which will help your content search. It also helps to ensure that the right audience gets your content.
"A lot of people are wasting their time on big, highly competitive names that will never come out [in search]," he said. “If you appear on race day, and [you are] not a runner and you have been training once, you will not expect to win. So with practice, understanding that being more specific helps you to be more accessible, helps you to win. ”
In addition to focusing on your content on specific topics, Jeremy Vest recommends that you make sure your content is helpful and answer any questions your audience may have.
"Match that search purpose with 'how do I fix this empty thing', and you sell that one," he said. “Instead of just talking about how good your widget is, be the answer to the questions that are being asked… And being the answer to those… is one of the easiest ways for products to start doing well in this area and from then on. Provide for the unexpected. Have visitors who would not expect to be in your program. Also, give more than they can believe. ”
To make your content useful and accessible, think about the questions being asked and where you are being asked. You can then create the right content and post it where it will be available.
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